MaestroCast

From Booking to Broadcast.

Overview

MaestroCast is professional broadcast scheduling and feed automation. It bridges the gap between media buying and on-air execution — the last mile between buying and airing, finally solved.

What used to require separate teams, separate systems and days of manual reconciliation now flows through a single automated pipeline. The moment a buy is confirmed, the broadcast chain begins.

The Zero-Gap Pipeline

The moment a media buy is approved in MediaVault, MaestroCast generates the broadcast feed automatically. The approved creative, the scheduling slot, the duration, the bumper rules — everything flows through without a single manual keystroke.

What used to require a separate team rekeying data into broadcast systems now happens in seconds. There are no spreadsheets to transfer, no emails to chase, no formatting to convert. The buy and the broadcast are a single continuous event.

Reconciliation — the nightmare of matching what was booked against what actually played — is automated with immutable audit trails. Every scheduled event is logged, every playout is recorded, and every discrepancy is flagged instantly.

Key Capabilities

Drag-and-Drop Timeline Scheduling

Visual timeline interface for building and adjusting broadcast schedules. Move, resize and swap placements with intuitive drag interactions.

Real-Time Conflict Detection

Instant alerts when scheduling conflicts arise — overlapping slots, exceeded durations, or violated bumper rules are caught before they reach air.

Automated Feed Generation

Broadcast-ready feeds generated directly from approved media buys. No manual data entry, no rekeying, no room for human transcription error.

Creative Asset Management

Centralised repository for all broadcast creatives with version control, approval workflows, and automatic format validation.

Playout Status Tracking

Real-time visibility into what is airing, what has aired, and what is queued — across every station and every channel.

Immutable Reconciliation Records

Tamper-proof audit trails that automatically match booked placements against actual playout, eliminating manual reconciliation entirely.

For Any Size Station

Previously, broadcast automation was only available to the largest networks with deep pockets and expensive legacy systems. MaestroCast democratises professional-grade scheduling — making it affordable and accessible for stations of any size, in any market.

Whether you are a community radio station or a national television network, the same powerful automation is at your fingertips. Scale should not determine whether your operations are professional.

How It Works

Approve

Media buy is approved in MediaVault, triggering the automated broadcast pipeline.

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Generate

MaestroCast auto-generates the broadcast feed with creative, slot, duration, and bumper rules.

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Broadcast