AdFire

Every Frame. Total Clarity.

Overview

AdFire is AI-augmented media intelligence that monitors every broadcast channel in real time. Our multimodal analysis engine processes audio waveforms, video frames, logo detection, sentiment analysis, speech-to-text, scene detection and ad break identification simultaneously — giving you a complete picture of what aired, when, and in what context.

All eleven official South African languages are processed natively, with no translation layers. isiZulu, isiXhosa, Sesotho, Setswana, Afrikaans, English — every language receives first-class analysis. This is not bolted-on localisation. It is foundational architecture.

Human-in-the-loop by design: AI handles the scale — millions of frames, thousands of hours — while your team retains full strategic control. Every automated insight surfaces to human decision-makers. Nothing goes dark.

Key Capabilities

Real-Time Ad Detection
Identify and log every advertisement the moment it airs across television and radio, with frame-accurate timestamps and channel attribution.
Multimodal Content Analysis
Simultaneous processing of audio, video, speech, text overlays and brand logos within a single unified pipeline.
11-Language Native Intelligence
Models trained natively on all official South African languages. No translation layers, no accuracy loss, no latency penalty.
Brand Safety Monitoring
Continuous scanning for content adjacency risks. Know exactly what ran before and after your creative, across every channel.
Competitor Proximity Alerting
Instant notification when competitor ads appear in adjacent slots or within the same break as your placements.
Automated Compliance Verification
Verify that booked placements aired as contracted — correct duration, correct slot, correct channel — automatically.

How It Works

Ingest
Broadcast feeds are ingested and fingerprinted in real time across all monitored channels and stations.
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Analyse
Multimodal AI processes audio, video, speech and logos simultaneously — extracting structured intelligence from every frame.
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Alert
Real-time dashboards, webhooks and automated alerts deliver actionable insights to your team as events happen.

The Unfair Advantage

Unlike international monitoring tools that bolt on translation after the fact, AdFire's models are trained natively on every South African language. This means accurate sentiment analysis in isiZulu, precise keyword detection in isiXhosa, and code-switching detection across multilingual broadcasts.

When a presenter switches from English to Sesotho mid-sentence — as happens constantly on South African radio — AdFire doesn't lose the thread. It tracks the switch, maintains context, and continues analysis without interruption.

No other platform on the continent can do this. International tools treat African languages as an afterthought. We built them into the foundation.

See AdFire in Action

Experience real-time broadcast intelligence across every South African language.

Request a Demo