Adlytics
Stop Guessing. Start Proving.
Overview
Adlytics is the performance engine that turns media spend into provable, actionable outcomes. Every booked placement is connected to verified playout data, exposure metrics and conversion signals — giving you spot-by-spot comparison of real-world impact.
Direct plugin integrations to client KPIs enable real-time cross-referencing. When a campaign is live, you see performance as it happens — not in a post-campaign report delivered two weeks later. The feedback loop is immediate, and the data is irrefutable.
Real-Time Cross-Sectional Attribution
The industry's first system that directly links ATL placement performance to measurable business outcomes in real time. Not post-campaign. Not estimated. Not modelled.
Each TV spot, radio ad and OOH placement is tracked against actual conversion events, footfall signals and brand lift indicators as they happen. Agencies can see which creative, in which language, at which time, on which channel, drove which result — and reallocate budget in-flight.
This is the capability the industry has been waiting for. The gap between what was spent and what it achieved — closed, in real time, for the first time.
Capabilities
Spot-Level Attribution
Trace the impact of every individual placement back to measurable outcomes — not aggregated, not averaged, but spot by spot.
Creative Performance Analysis
Compare creative executions against each other with statistically significant data. Know which version works, not which one you prefer.
Daypart Optimisation
Identify the exact time windows where your media spend generates the highest return, broken down by channel and market.
Language Performance
Measure how the same message performs across different language executions. Understand which markets respond to which language strategy.
Content Alignment Scoring
Score every placement against the content it ran alongside. Know whether your ad benefited from or was harmed by its programming context.
Market Intelligence & SOV
Track share of voice across categories, channels and dayparts. See competitive pressure in real time, not in retrospective reports.
ATL vs Digital Comparison
Finally compare traditional and digital media on equal terms. Same metrics framework, same attribution model, same dashboard.
In-Flight Reallocation
Receive automated recommendations for budget reallocation while campaigns are still running. Move spend to what's working, away from what isn't.
Prove Your Media Impact
See how Adlytics connects every placement to every outcome.
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