The MediaVault — The Art of Media

The Art of Media

For Agencies & Brands

Plan, execute, prove and optimise across every channel

For Media Owners

Higher yield, full control, automated broadcast and faster settlement

The Complete
Media Stack.

The first direct buying marketplace for all above-the-line media. Plan campaigns across TV, radio, OOH, print and digital simultaneously. Buy directly from media owners with live inventory and transparent pricing. Traffic creatives, manage approvals and generate insertion orders in minutes — not weeks.

Then close the loop: broadcast with automated scheduling, verify with real-time AI monitoring across 11 languages, measure with proprietary audience fingerprinting, and optimise with spot-level attribution that plugs directly into client KPIs. Every Rand traceable from briefing to billing.

Five products. One closed loop. The omnichannel operating system that replaces the spreadsheets, the email chains and the guesswork.

Plan → Buy → Broadcast → Measure → Optimise

Industry First

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The Only Direct
Media Marketplace

Eliminate the middlemen. Buy TV, radio, OOH, print and digital directly from media owners through one unified platform. Live inventory, transparent pricing, one-click insertion orders. The era of email-chain media buying is over.

Live InventoryReal-Time PricingOne-Click IOsDynamic Discounts

Every Channel · One Platform

Proprietary Technology

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Audience Measurement
Reinvented

Forget diaries. Forget recall surveys. Our proprietary on-device audio fingerprinting detects what people actually hear and see — passively, in real time, at massive scale. Raw audio never leaves the device. This is provable truth.

Passive DetectionPOPIA CompliantMillions of Matches/hrCross-Media

Not Estimates · Not Recall · Truth

Total Accountability

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Every Rand.
Every Result.

Connect every single placement to measurable business outcomes. Spot-level attribution that proves what moved the needle — creative performance, daypart effectiveness, channel ROI and language resonance. Plugs directly into your KPIs.

Spot-Level TrackingClient KPI PluginsATL vs DigitalIn-Flight Reallocation

Prove ROI · Not Promise It

Zero Friction

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Bought It?
It's Already On Air.

The moment a media buy is approved, it flows directly into broadcast scheduling feeds. No rekeying. No manual handoffs. No reconciliation nightmares. Professional broadcast automation that was previously only available to the largest networks.

Auto Feed GenerationConflict DetectionPlayout TrackingImmutable Logs

Booking → Broadcast · Seconds, Not Days

11-Language Intelligence

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AI That Watches
Every Frame For You

Multimodal AI that never sleeps. Audio waveforms, video analysis, logo detection, sentiment scoring, speech-to-text — all processed natively in every official South African language. No translation layers. Your team makes the decisions. AI covers the scale.

Real-Time MonitoringBrand Safety AlertsNative 11 LanguagesHuman-in-the-Loop

Every Channel · Every Language · Every Second

Every Frame. Total Clarity.

AI-augmented media intelligence that monitors every broadcast channel in real time. Multimodal analysis — audio waveforms, video frames, logo detection, sentiment, speech-to-text and ad break identification — processed natively across all 11 official South African languages. No translation layers. No other platform on the continent can do this.

Unlike international monitoring tools that bolt on translation after the fact, AdFire's models are trained natively on every SA language. Accurate sentiment in isiZulu, keyword detection in isiXhosa, code-switching detection across multilingual broadcasts — all in real time.

Real-Time DetectionAd detection across TV, radio, OTT and digital with industry-leading accuracy

Multimodal AnalysisAudio, video, speech, logos, sentiment and scene detection simultaneously

Brand SafetyAutomated brand safety scoring, competitor proximity alerts and compliance verification

Human-in-the-LoopAI handles the scale. Your analysts make the calls. Full strategic control preserved

11 Languages · Native AI

Deep Dive →Request Demo

Stop Guessing. Start Proving.

The industry's first system that directly links ATL placement performance to measurable business outcomes in real time. Not post-campaign. Not estimated. Not modelled. Each TV spot, radio ad and OOH placement tracked against actual conversion events, footfall signals and brand lift indicators as they happen.

Agencies can see which creative, in which language, at which time, on which channel, drove which result — and reallocate budget in-flight. Direct plugin integrations to client KPIs mean cross-sectional performance attribution is not a report you wait for. It's a live feed.

Real-Time Cross-Sectional AttributionATL placements linked to business outcomes as they happen — not weeks later

Creative PerformanceCompare formats, durations, variants, languages and dayparts in a single view

Client KPI PluginsDirect integrations to your existing KPI infrastructure for live cross-referencing

In-Flight ReallocationActionable recommendations to shift spend into what's working while the campaign runs

Spot-Level · Real-Time · Cross-Sectional

Deep Dive →Request Demo

Diaries Are Dead. Truth Lives Here.

Our proprietary audience measurement service. Passive on-device audio fingerprinting captures what people actually heard and saw — across terrestrial radio, linear TV, OTT, VOD and podcasts — in real time. Cellphones detect media sound signatures and securely transmit non-reversible hashes for instant matching. Raw audio never leaves the device.

The technology is fundamentally different from diaries or recall surveys — it captures what actually happened, not what someone remembers. Engineered for massive scale: concurrent device panels, hundreds of monitored streams, millions of fingerprint matches per hour with near real-time latency.

On-Device FingerprintingAudio samples converted to non-reversible hashes on the device. Raw audio discarded instantly

Cross-Media CurrencySingle-source measurement across radio, TV, streaming, VOD and podcasts

Privacy by ArchitecturePOPIA and RICA compliant. Voice detection ignores speech. Coarse location only

Massive ScaleMillions of fingerprint matches per hour. Near real-time. Panel-grade quality

Passive · Private · Provable

Deep Dive →Request Demo

From Booking to Broadcast.

The moment a media buy is approved, MaestroCast generates the broadcast feed automatically. The approved creative, the scheduling slot, the duration, the bumper rules — everything flows through without a single manual keystroke. What used to require a separate team rekeying data into broadcast systems now happens in seconds.

Reconciliation — the nightmare of matching what was booked against what actually played — is automated with immutable audit trails. Previously, this level of broadcast automation was only available to the largest networks. MaestroCast makes it accessible for stations of any size.

Zero-Gap PipelineApproved bookings flow directly into broadcast feeds. No rekeying. No manual handoff

Drag-and-Drop SchedulingIntuitive timelines with real-time conflict detection and automated gap fill

Asset ManagementCreative format validation, transcoding and automated delivery to playout

Immutable ReconciliationScheduled-vs-played records with full audit trail. Days, not weeks

Automated · Zero Rekeying

Deep Dive →Request Demo

Enterprise-Grade.
Regulator-Ready.

Built to pass legal, compliance and procurement reviews — not scramble through them after the fact. Every product architected for the realities of South African regulation and enterprise procurement.

POPIA & RICA
Compliant

Enterprise
Security & SSO

SA Data
Residency

Immutable
Audit Trails

Full Methodology
Disclosure

Owner-Set Floors
& Fair Pricing

See It In Action

Live inventory. Real-time fingerprinting. Spot-level attribution. Broadcast automation. We'll walk you through the full ecosystem — tailored to whether you buy or sell media.

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Thank you. We'll be in touch within 24 hours to schedule your walkthrough of the platform.

The next generation of media.
Built for the visionaries.

One platform that replaces the spreadsheets, the email chains and the guesswork. Complete accountability from the first briefing to the final billing.

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